From the catwalk to the garden, and from jewellery designer to the stars, to Instagram sensation, @SheGrowsVeg is on a mission to make growing food appeal to all
Lucy Start was once recognised as one of the rising stars of the fashion industry, and was the go to couture jewellery designer for the likes of Cheryl Cole, Kylie Minogue and Rihanna. Under her eponymous jewellery label, Lucy Hutchings, she was extensively featured Vogue and other fashion publications, included in Red magazine’s “30 under 30” list, and was recognised as one of the designers to watch by the Evening Standard.
But now, she is known by a different name. She Grows Veg.
Lucy’s transformation story has seen her transition seamlessly from leading jewellery designer to Instagram sensation.
Lucy has always found that gardening, in particular growing edibles, has made her happy, which she took to the next level in 2018 by becoming a part of the vast Instagram gardening community. Her following rapidly grew due to her interest in rare and unusual edibles and seeds, which she sources from all over the world, something which her followers love!
“I focussed on something that really made me happy and started researching forgotten and unusual edibles and sourcing seeds from around the world.”
Lucy is now taking the gardening world by storm by turning her design eye to all things edible gardening. She is on a mission to make gardening appealing to the Instagram generation, and to show that gardening doesn’t have to be a science drowning in overwhelming rules, rigid frameworks, how to guides, and latin names.
“I get daily messages from people saying they are daunted and don’t know what to do. Why should growing food be so intimidating?! I want to remove that fear and tell people to just give it a go; what’s the worst that could happen!!”
Lucy, who alongside her social media prowess also works as a garden designer, is removing the stigma around gardening, making it accessible to everyone to show that anyone can get involved.
She believes gardening can be fun, creative and beautiful, no matter your skill level or background.